 Last week the bridal industry was rocked with news that the big box retailer missed a $270 million interest payment. Is this the writing on the wall for David’s Bridal? And if it is, what does that mean for brides shopping on a limited wedding dress budget? What does it mean for the rest of the bridal industry?
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 "Simple, elegant, and relaxed." Those are the three words our Chicago bride, Annie, uses to describe her bridal style. And, we couldn't agree more! She looked gorgeous in her customized Isolde gown, which she said yes to early last year. Some nine months after that she was in St. Louis saying, "I do." Now here we are a year later, and she and her beau are celebrating their first anniversary!
 The Duke and Duchess of Sussex with their Pageboys and Bridesmaids {Picture: Alexi Lubomirski/Kensington Palace} A California girl marries a prince in the Royal Wedding of 2018. While the love story of the newly-minted Duke and Duchess of Sussex is the kind of story that inspires fairy tales, as a bridal designer, we know her bridal style is the kind that will inspire brides-to-be for years.
 At least once a month and usually on a Friday, we write a long Instagram post where we introduce our newest followers to the world of Edith Élan bridal. We usually list some things we like or do so that you can get to know us better. This time around things are a little different. It's our very first vlog!
 It has become our tradition to share our reflections/memories with you at the start of a new year. Sometimes we’ve done it through the “Instagram Best Nine” or through a blog post or both. With the second week of 2018 rapidly ending, we wanted to share with you EÉ’s top 17 memories of 2017.
 It's almost been one year since our beautiful bride Mary traveled to Ireland to marry her beau Donnchadh. But, we've known Mary for over two years. We met Mary at the launch of our Fall/Winter 2016 collection back in September of 2015. When it was time for her to pick her wedding dress, it was our honor to have her be an Edith Élan bride!
 Illustrations by JIRKA VINSE JONATAN VÄÄTÄINEN (@jirkavinse) The holidays are a special time of year: full of magic, love, happiness, time spent with loved ones, and gift giving. In some cases, those gifts are extra sparkly. In the bridal industry, holiday season is also known as “engagement season” for a reason. Anyhow, if you happen to find yourself on the receiving end of one of these sparkly gifts: CONGRATULATIONS!!!
And when you start you search for that perfect dress, you may find the magical inspiration you need right here. #bippityboppityboo  This is a post written by Gretchen.
Some dresses come together beautifully. From the original sketch to the production sample, it’s 100% EXACTLY as envisioned. Our Leyla, was not one of those gowns. Leyla is a wonderful mix of elements from other gowns in the collection, as well as, new elements to set her apart. She is a lovely blend of 1940’s glamour and modern-day minimalist, and we wouldn’t take her any other way.  Just like newlyweds, you sometimes lose track of time as a creative entrepreneur. We can't believe it's been a little over a year since Mel and Dave tied the knot! We thought we would share some of the beautiful images from their special day as a way to celebrate their love. No bias here... okay maybe a little... but Mel was so effortlessly charming in our Tamarisk gown! Or rather, her Tamarisk gown.
 ForewordIt’s always been our dream to showcase our designs in an international setting. This year, that dream came true. Here’s a cute story about this American bridal designer's adventures in London.
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