As wedding dress designers, we know finding the right style for your wedding dress can feel overwhelming at times. Especially when there are countless articles and online quizzes out there telling you one thing or another. Even if you were to read every article or take every quiz, you could still be left wondering what it is you are looking for. It’s going to sound profound, but sometimes taking a glance inward reveals the answers.
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 "Simple, elegant, and relaxed." Those are the three words our Chicago bride, Annie, uses to describe her bridal style. And, we couldn't agree more! She looked gorgeous in her customized Isolde gown, which she said yes to early last year. Some nine months after that she was in St. Louis saying, "I do." Now here we are a year later, and she and her beau are celebrating their first anniversary!
The Duke and Duchess of Sussex with their Pageboys and Bridesmaids {Picture: Alexi Lubomirski/Kensington Palace}
A California girl marries a prince in the Royal Wedding of 2018. While the love story of the newly-minted Duke and Duchess of Sussex is the kind of story that inspires fairy tales, as a bridal designer, we know her bridal style is the kind that will inspire brides-to-be for years.
 It's almost been one year since our beautiful bride Mary traveled to Ireland to marry her beau Donnchadh. But, we've known Mary for over two years. We met Mary at the launch of our Fall/Winter 2016 collection back in September of 2015. When it was time for her to pick her wedding dress, it was our honor to have her be an Edith Élan bride!
Illustrations by JIRKA VINSE JONATAN VÄÄTÄINEN (@jirkavinse)
The holidays are a special time of year: full of magic, love, happiness, time spent with loved ones, and gift giving. In some cases, those gifts are extra sparkly. In the bridal industry, holiday season is also known as “engagement season” for a reason. Anyhow, if you happen to find yourself on the receiving end of one of these sparkly gifts: CONGRATULATIONS!!!
And when you start you search for that perfect dress, you may find the magical inspiration you need right here. #bippityboppityboo  Just like newlyweds, you sometimes lose track of time as a creative entrepreneur. We can't believe it's been a little over a year since Mel and Dave tied the knot! We thought we would share some of the beautiful images from their special day as a way to celebrate their love. No bias here... okay maybe a little... but Mel was so effortlessly charming in our Tamarisk gown! Or rather, her Tamarisk gown.
This is a post written by Gretchen.
It's easy to get caught up in our own world and get NOTHING else done! But luckily, we have the award season to pull us from our abstraction. It'll give us the much needed inspiration, "oohs, ahhs, and what the hell were they thinking's!" Bridal fashion has the added fun in that we can look back at current bridal trends and see where on the red carpet they originated. This year's red carpet will have some trends that are right on point and some that will thankfully go to the wayside. Here are our favorite trends that will grace the white carpets! 
This is a post written by Lourdes.
As I type this, I’m realizing that Christmas is one week away and the new year is only TWO WEEKS AWAY!!! Where did the year go?! Can time slow down a bit? Reflecting on the Year Past
This has been an adventure and a giant learning curve as we grow Edith Élan! For as glamorous as we would like to think owning and running our own fashion design company should be, it’s not. In fact, it’s cliché. It’s been a roller coaster of ups and downs. Stress over this. Celebrate that. Plan this. Worry about that. Design this. Forget that. Sew this. Unstitch that, and so on. Luckily, we can count on our fabulous support system of friends and family to keep us sane and motivated.
So, to all of you wonderful people: THANK YOU!!! (a million times over) To G: Thanks partner! I wouldn’t have chosen anybody else to make this dream come true with me. We love and fight like sisters, but that’s what makes us awesome. #loveyou #donteverchange #phraseswritteninhighschoolyearbooks #butimeanit #yesididjusthashtaginablog This coming year will be a year of learning for us as well. And another year of growth. While we don’t know exactly what it will hold, there are a few things we do know. We know we already have our favorite and not-so-favorite bridal trends. So without further ado, here they are. |
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