Find out what bridal trunk shows are and how they work!
“Bridal trunk show” is an all too familiar phrase for those of us in the wedding industry. But as a newly-engaged bride, you might feel overwhelmed with all the new lingo that now surrounds you as you start your wedding dress hunt. Don't worry though! We're here to help! So, grab a glass of your favorite wine, sit back, and read on about the ins and outs of a bridal trunk show.
Last week the bridal industry was rocked with news that the big box retailer missed a $270 million interest payment. Is this the writing on the wall for David’s Bridal? And if it is, what does that mean for brides shopping on a limited wedding dress budget? What does it mean for the rest of the bridal industry?
A California girl marries a prince in the Royal Wedding of 2018. While the love story of the newly-minted Duke and Duchess of Sussex is the kind of story that inspires fairy tales, as a bridal designer, we know her bridal style is the kind that will inspire brides-to-be for years.
At least once a month and usually on a Friday, we write a long Instagram post where we introduce our newest followers to the world of Edith Élan bridal. We usually list some things we like or do so that you can get to know us better. This time around things are a little different. It's our very first vlog!
It has become our tradition to share our reflections/memories with you at the start of a new year. Sometimes we’ve done it through the “Instagram Best Nine” or through a blog post or both. With the second week of 2018 rapidly ending, we wanted to share with you EÉ’s top 17 memories of 2017.
It’s always been our dream to showcase our designs in an international setting. This year, that dream came true. Here’s a cute story about this American bridal designer's adventures in London.
This post is written by Lourdes.
A year ago almost to the day, we introduced the world to the Edith Élan name. We were green fashion designers taking the "big plunge" exhibiting at our first bridal industry event. At New York Bridal Fashion Week, no less. What a learning experience that was!
With a new collection in tow plus styles that continued on from our the previous collection, one thing was for sure: it was time for a booth upgrade! Gone were the days of a cramped 10' x 10' space. But before we could even start to work on our booth, we had to get there.
This is a post written by Lourdes.
To say 2016 has started off with a BANG for us would be an understatement. It would also be an understatement to say we have been “keeping busy.” At this moment, we’re in the midst of working on the samples for our 2017 collection. We're sending gowns from our previous collection to trunk shows across the country. And, on top of it all, we’ve been blessed with being able to take part in styled shoots.
This post is written by Gretchen.
Well, it has been WAY too long my friends! This past month has been hectic, crazy, and fun for Lourdes and me. I finally have a moment to breath and share it with you.
So what has happened in the past month you ask? Let me tell you!
This is a post written by Lourdes with guest contributors: William of William Innes Photography, Jabari of Jabari Warfield Entertainment, and Liz from Pop-Fizz-Clink Consulting & Events.
"It's been 84 years and I can still smell the fresh paint. The china..." (record scratching) Oops... not my flashback.
So it hasn't been 84 years since my wedding, and there was no smell of fresh paint in the air. To be honest, I can't remember what it smelled like that day! What I do remember from before the wedding day was the stress. Lots of it! Why? Because I was that crazy bride that said, "I can do this planning all by myself!" (and work two jobs and make my dress and deal with whatever life threw at me). Let the record also show I only had one "Bridezilla" moment! Anyhow, with my fifth anniversary coming up, I'm going down the wedding planning memory lane. Plus, I'm also bringing in some guest contributors to give their advice on photography, wedding planning, and entertainment.
This is a post written by Gretchen.
The call to post has been made. The starting gate bell has rung... And we're off!
No, we haven't suddenly switched professions to become jockeys. But we have started the clock to get our samples done in time for market. So, continuing with the analogy: we are off and running!!!
In fashion design, it's always "go, go, GO!" There is always something that has to be done. There is always a collection to work on. It's also not unheard of to work on multiple collections at one time. For example: while we present our newest collection, we're also fulfilling orders from previous collections, and sketching for the upcoming collection. Each collection is a cycle that once it starts, it doesn't stop.
It occurred to us that we should probably let people in on how-in-the-world we decided on “Edith Élan” for our brand name. It is a very European-sounding name for an American bridal designer after all. First things first though. For those that don’t know us, neither Edith nor Élan are anywhere to be found in our names, nor are either family names. Now, for the short version of how it all went down.