Well, it has been WAY too long my friends! This past month has been extremely hectic, crazy, and fun for Lourdes and me, and I finally have a moment to breath and share it with you.
So what has happened in the past month you ask? Let me tell you!
1. The Photoshoot: We held a photoshoot for our second collection at the gorgeous Governor Thomas Bennett House in Charleston. It was built in 1825, so, this location was not only historical, but has the most gorgeous rooms, façade, and gardens - and we used every inch of it that we could. The day started early for us with hair and makeup. Our two models were just lovely to work with as we moved from dress to dress and room to room. Our photographer, Mackenzie, who owns/runs The Click Chick Photography, took the most beautiful photographs and made the entire day run so smoothly. Here are some of the GORGEOUS shots:
2. Prepping for Market: This is what kept us so busy in between...well, everything. We had to figure out the look of our booth aka how we wanted buyers to think of us with just one glance. This was the fun albeit frustrating part because we are two very different designers! We ended up with a very fun gold on white herringbone-print wallpaper to give our booth a fun, yet sophisticated background. We had to get in touch with stores! This included designing and mailing "Save the Date" cards for the stores that we thought our collections would fit the best in. Along with the save-the-dates, we also each called other stores from a long national list to tell them a bit about who we are, and get them to make appointments during market. We had to make sure all the dresses were prepped and ready to perfection. This was an easy task since pretty much everything was done, but it still was very important to make sure they were all ready. And, of course, we had to do all of the other little things to drive any person crazy: paperwork, personalized business cards, fabric swatch samples for buyers to look at, portfolios with the catalog photos of all of the dresses, etc. etc.
3. New York Bridal Market: The culmination of all of the hard work, all for three days at The Piers. And what a crazy three days they were. I drove the 12 hours there with my mom as my co-pilot, and Lourdes flew in. We met on Friday where we immediately ran into some challenges. After a trip to Staples and a hardware store, we were back on the ground running: putting up the wallpaper, ironing and steaming all of the dresses, figuring out the set up of our small booth space, and making sure everything was in place.
The next three days were such a blur. We both took a moment the first day to figure out where we would stand, how we would greet, and how we would ...err... "wrangle" buyers into coming in. I took the front as greeter/enticer, and Lourdes stood inside the booth as information keeper/closer. As the time ticked by, we became a very smooth operation and started having fun with it. There was great people watching (great fashion in New York of course!) and lots of buyers were very nice and complimentary of our work. There was a variety of interest in a variety of our dresses, and we are in contact with several groups for photo shoots, as well as trunk shows - more to come of that soon!
When there was a moment to spare, Lourdes and I walked around the rest of the show to see what other booths carried, how they designed their booths, as well as the couture side of the show with the big designer names. It was like being a kid in a candy store! We met such wonderful people, gained lots of inside knowledge about how the show works and runs every year from people that have been in it for 30+ years, and we are already making lists for our booth next year. Being in such an amazing environment makes you really want to do it all!
Packing up our booth at the end of the weekend was bittersweet. Wishing there was more time to show buyers what we have to offer, we were thankful it was over as we wanted nothing more than to get foot massages from standing for four days straight. We tore down our booth in about 1/5 of the time it took to put it all up, and each headed home. All in all, we are in agreement that market was something that was extremely important to our budding brand: gaining lots of new information about the world of bridal, making tons of new contacts, and so much more. We are both excited for what this next year holds for us before the October 2016 market. Looking forward to next year!!!