 ForewordIt’s always been our dream to showcase our designs in an international setting. This year, that dream came true. Here’s a cute story about this American bridal designer's adventures in London.
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 View of Manhattan from Brooklyn This post is written by Lourdes.
A year ago almost to the day, we introduced the world to the Edith Élan name. We were green fashion designers taking the "big plunge" exhibiting at our first bridal industry event. At New York Bridal Fashion Week, no less. What a learning experience that was! With a new collection in tow plus styles that continued on from our the previous collection, one thing was for sure: it was time for a booth upgrade! Gone were the days of a cramped 10' x 10' space. But before we could even start to work on our booth, we had to get there.  Ritchie Hill venue in Concord, NC This is a post written by Lourdes.
To say 2016 has started off with a BANG for us would be an understatement. It would also be an understatement to say we have been “keeping busy.” At this moment, we’re in the midst of working on the samples for our 2017 collection. We're sending gowns from our previous collection to trunk shows across the country. And, on top of it all, we’ve been blessed with being able to take part in styled shoots.  This is a post written by Gretchen.
It's easy to get caught up in our own world and get NOTHING else done! But luckily, we have the award season to pull us from our abstraction. It'll give us the much needed inspiration, "oohs, ahhs, and what the hell were they thinking's!" Bridal fashion has the added fun in that we can look back at current bridal trends and see where on the red carpet they originated. This year's red carpet will have some trends that are right on point and some that will thankfully go to the wayside. Here are our favorite trends that will grace the white carpets!  This is a post written by Lourdes. As I type this, I’m realizing that Christmas is one week away and the new year is only TWO WEEKS AWAY!!! Where did the year go?! Can time slow down a bit? Reflecting on the Year PastThis has been an adventure and a giant learning curve as we grow Edith Élan! For as glamorous as we would like to think owning and running our own fashion design company should be, it’s not. In fact, it’s cliché. It’s been a roller coaster of ups and downs. Stress over this. Celebrate that. Plan this. Worry about that. Design this. Forget that. Sew this. Unstitch that, and so on. Luckily, we can count on our fabulous support system of friends and family to keep us sane and motivated.
So, to all of you wonderful people: THANK YOU!!! (a million times over) To G: Thanks partner! I wouldn’t have chosen anybody else to make this dream come true with me. We love and fight like sisters, but that’s what makes us awesome. #loveyou #donteverchange #phraseswritteninhighschoolyearbooks #butimeanit #yesididjusthashtaginablog This coming year will be a year of learning for us as well. And another year of growth. While we don’t know exactly what it will hold, there are a few things we do know. We know we already have our favorite and not-so-favorite bridal trends. So without further ado, here they are.  From left to right: Heathe, Aurora, Amaryllis, and Hudson (all from The Classics Collection) We are currently in the middle of "engagement season." With so many newly engaged (or soon-to-be engaged) brides, here is a post full of wedding inspiration!
We've chosen four of our wedding dresses and styled them according to a theme: a Charming Southern Wedding, a Modern Art Deco Wedding, a Boho-Classic Forest Wedding, and a Contemporary Museum Wedding. We've also included the other wedding details for more inspiration. And now, four dream weddings coming right up!  This post is written by Gretchen.
Well, it has been WAY too long my friends! This past month has been hectic, crazy, and fun for Lourdes and me. I finally have a moment to breath and share it with you. So what has happened in the past month you ask? Let me tell you!  This is a post written by Lourdes with guest contributors: William of William Innes Photography, Jabari of Jabari Warfield Entertainment, and Liz from Pop-Fizz-Clink Consulting & Events. "It's been 84 years and I can still smell the fresh paint. The china..." (record scratching) Oops... not my flashback. So it hasn't been 84 years since my wedding, and there was no smell of fresh paint in the air. To be honest, I can't remember what it smelled like that day! What I do remember from before the wedding day was the stress. Lots of it! Why? Because I was that crazy bride that said, "I can do this planning all by myself!" (and work two jobs and make my dress and deal with whatever life threw at me). Let the record also show I only had one "Bridezilla" moment! Anyhow, with my fifth anniversary coming up, I'm going down the wedding planning memory lane. Plus, I'm also bringing in some guest contributors to give their advice on photography, wedding planning, and entertainment.  This is a post written by Gretchen.
The call to post has been made. The starting gate bell has rung... And we're off! No, we haven't suddenly switched professions to become jockeys. But we have started the clock to get our samples done in time for market. So, continuing with the analogy: we are off and running!!! 
In fashion design, it's always "go, go, GO!" There is always something that has to be done. There is always a collection to work on. It's also not unheard of to work on multiple collections at one time. For example: while we present our newest collection, we're also fulfilling orders from previous collections, and sketching for the upcoming collection. Each collection is a cycle that once it starts, it doesn't stop.
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