This is a post written by Lourdes.
To say 2016 has started off with a BANG for us would be an understatement. It would also be an understatement to say we have been “keeping busy.” At this moment, we’re in the midst of working on the samples for our 2017 collection. We're sending gowns from our previous collection to trunk shows across the country. And, on top of it all, we’ve been blessed with being able to take part in styled shoots.
What is a Styled Shoot?
In simplest terms, it’s a mock wedding. It's photographed in the hopes that the pictures will featured in blogs, social media, or magazines. To bring a styled shoot to life, vendors from across the bridal industry come together. Depending on the shoot, you'll find florists, cake decorators, event planners, etc.
They're another fun way to market ourselves and network at the same time. And on the other end, brides to be are inspired by the published images.
Most recently, Ruffled Blog featured the shoot our gowns Dahlia and Aspen were in. The Kate-Spade-New-York-inspired shoot took place in Vancouver, Canada. The striking contrasts of the black and white against the pops of hot pink and gold had both G and I “ooohing and ahhing.” Here are some of our favorite shots of our gowns from that very shoot:
Behind the Camera Lens
Now, what you don’t see when the shoots are published is everything else that happens behind the camera. Take for example these pics I snapped. I took these at the styled shoot we were a part of at the beautiful On Ritchie Hill venue in Concord NC.
Behind the camera there are models waiting to their turn to be in front of the lens. There are people assisting with wedding dress trains, holding bouquets, setting up vignettes, or whatever else needs doing.
For as glamorous as the final pictures make it seem, the reality is that styled shoots are hard work. There's a lot of hard work that starts even before the shoot happens. Before the day of the shoot, whomever is the lead planner must contact vendors and coordinate with them. It's almost like planning a small wedding. The day of there's a lot of moving pieces that need to be set up for everything to look right and feel right. Again, no different to a wedding. Luckily, putting together a great team of vendors eases the load.
The Waiting Game
Once the day is over and everything is packed up, vendors then have to wait for the photographer to edit photos. And that timeline all depends on the photographer's work load. It can take weeks or even months before the gallery is released. Even then, it can take up to a year for magazine or blog to publish the styled shoot.
The waiting game is no fun, but it comes with the territory. And when we have the pictures from the day in hand, we smile. It was all worth it!
Like this post? Head to our Photo Galleries page to see more pictures from our styled shoots!